Ever wondered what our world will be like if we keep pasting logos everywhere we look in our lives? Ever wanted to see that obnoxious Mc Donald’s clown get his? Wonder and want no more. Check out this work of amazing art / commentary / amazing genius animation. “Logorama” It’s cool and more than irreverent. We almost live in this world.
LIFT is a quietly fascinating meditation on the mundanities of London life. Installing himself inside the lift of a high-rise block of council flats, Isaacs and his camera patiently observe the residents as they go about their daily business. As each of his subjects enters the lift, it’s interesting to note their reactions to him being there; some are suspicious, others curious, and then there are those who seem more comfortable in his presence. Lift is a revealing and truly original perspective on modern British life. *** Marc Isaacs worked as an assistant to acclaimed filmmaker Pawel Pawlikowski, who encouraged Isaacs to make his own film. The result was Lift, and from that debut onwards Isaacs has revealed a great capacity to empathise with the protagonists of his films. Never judging by appearances, Isaacs’ skill at getting to know the characters becomes part of the narrative of the film, and their (and our) prejudices and preconceptions are challenged by the reality he finds. Strong human characters are at the heart of all of Isaacs’ films and “he has quietly built a body of work that puts him amongst the most empathetic documentary observers we have of lives often overlooked” In his films Isaacs creates a succession of deeply moving portraits, piecing together a unique vision of modern Britain.