Rolling Stone Magazine’s been throwing F-Bombs like Eva Perron cast roses from her balcony to her starry eyed supporters and no one’s up in arms about it! Tons of F-Bombs are flying’ and its pissing me off. I think i can use that word in light of the more firery expletives being flung by the good folks at Rolling Stone. For one, as a writer, I toil over words, good words, intelligent words. I believe in the power of words and I loved Rolling Stone for appreciating them, pushing them & using them creatively in a sometimes investigative manner.
RS seems to have started this love affair with the F-Bomb a few years back and in the last year or so, this love affair has gotten hot & heavy. RS, nowadays usually locked and loaded, spews the expletives ad nauseum. Personally. I won’t read RS any more, and I’ve been an avid reader for the last 22 years! I was too young to read early Hunter Thompson, aware enough to read later Hunter & all the greats of the late 70’s to current. Through their gonzo hey day & eclectic reporting of the 80’s & 90’s I was always enthralled practically cover to cover. I later accepted their descent into Hollywood adoration, but soldiered on. I kept reading. I can’t help but wonder now, about this literary F-bomb thing. Is it purely to look cool & rebellious? Good writing accomplished this in the past!
The all too common RS F-Bomb phenomenon smacks of a totally tired & transparent attempt 2 relate to 20 somethings whom it has been proven use one “F-Bomb” for every 2 minutes of speech.
Jann Werner, the publisher / owner of Rolling Stone did order a re-vamp of the publication in the 1990’s in order to speak to younger readership.
Did a memo go out?…”Attention writers: were looking more “grandpa” & more “woosie” by the minute (even with our late 90’s revamp that cut out U2 & you know, “Old people’s music” like R.E.M & the like)…Isn’t working… So let’s leave anything older than 1999 in the dust & oh! Hey!!!! anywhere u can work in more F-Bomb’s drop away! ”
So the virus spreads… I guess Hollywood’s “A” list has latched onto this cool new marketing tactic too! Case in point, tonight’s Academy Awards!
Marketers say its a way to affiliate with the young. guard against a slow and sure landslide into dullness & mediocrity. Is a transparent move toward “bruiserish under-thought coarse language” a way to impress or win over the youth of today? Rolling Stone, the youth of today are smarter than the parts of their language and they should be up in arms over how you have decided to communicate with them. Rolling Stone, you may well have collected lexicological data on your target market, but they want you to be better than that. Its the classic do as I say, not as I do, that will keep you elevated in their eyes. Not some thinly shrouded attempt at expletive affiliation.