La ROUX!! Listen up statesiders… change is in the hair.

Elly Jackson of La Roux

Don’t call her “Techno Lady Gaga”  or  “young  Annie Lennox” unless you would like a sneer and a few explatives, but Elly Jackson feels the critics encircling…literally chanting… with ever increasing volume:  “Elly Jackson is The new face of Electronic Music!”   Go see her  in the clubs before Madonna, Jay-Z or some such music mogul accosts her and makes her choose whether or not to sell her soul to the devil.    Jackson, along with bandmate and co-writer, co-producer Ben Langmaid,  meld together wild pulses,  fluttery beats and popping thick synth drums.   Capturing sound like  bolts of sassy lightening stuffed into a tesla coil, Elly croons …’We can fight our desires
Ohhhh but when we start making fires… We get ever so hot… Ohhhhh whether we like it or not….
They say we can love who we trust… Ohhhh but what is love without lust?

The red-haired one”

In late 1995, Happening upon a baby naming book, Elly figured “La Roux” was as good a name as any as it fit the shocking scarlet hue of her hair.  Consequently  the masculine form of “Roux” was prescient as she realized “Rousee” could’ve been seen as conversationally opposite of her persona as it did not fit her obvious androgyny.  Later hybridizing her amazing coiffe  into a Bowie-esque/ Mike Score do, La Roux / Elly Jackson the stage persona was born.     Beginning her musical journey on seventies Nick Drake and Carole King amongst other gritty songsters, early in life Elly developed the  love of a well crafted song.

A shock of Stardust colored hair, on-stage intensity, and andro-lustful poses to match,  Jackson  conjures  the soulful thick electronic sound of Depeche Mode, The poppy playfulness of Yazoo, and the stylistic croon of Allison Moyet.    La Roux has managed a completely new sound from the ashes of the best in eighties electronica.  Ahem….’New Wave’ as some of us remember.

“Quicksand”

With their Freshman effort  released by Parisian label Kitsuné, in 2008, La Roux later tapped  producer “Lifelike” for the remix of  “In For The Kill !” which  debuted at number 11 in the UK Singles Chart.  Finally signed to Polydor Records, La Roux released their debut album, uncerimoniously called “La Roux.”


The same effort yielded “Buletproof” which was released as a single in June of ’09.  It debuted at # 1 in the UK Singles Chart.. In the U.S. it topped the Dance/Club Play chart the week of September 17. I’m Not Your Toy was released to the baded breath of house / techno devotees on September 29th of this year.

Joining Lily Allen’s UK tour in March of ‘o9, La Roux began a long touring commitment that included the NME Radar Tour, The Glastonbury, Oxegen, Reading and Leeds outings.  Finally placating almost rabid dance fans in the U.S., La Roux toured North America in July and August of 2009.   Canadian venues were supported as was The Jimmy Kimmel show in addition to the historic Troubadour in Hollywood / West L.A. Lucky San Franciscans attended “Popscene”  (The Club NME series),  and enjoyed an amazing show even if a playful yet  snarky Jackson taunted “Which one of you is gonna have this up on YouTube tomorrow?

Planning to pen their sophmore effort sometime after  their very busy tour is done, but with no specific date in mind, La Roux isn’t gonna push.  You can’t rush art.  Their  beats are born of collaboration,  they aren’t aimless, or repetitive,  and are not without rhyme or reason.  They’ve got originality, substance and direction.  That’s what makes them so palatable to a very musically-hungry-stateside-beast.

We’re still digesting La Roux, discovering it’s nuances, and incredibly buoyant at this very British “discovery”. In closing, whatever is rolled up into the collective conscience of La Roux does not really matter, for quite simplistically, all any music lover needs to know is that  La Roux bounces like the devil and how lucky we are to be in the room.

We can fight our desires
Ouuhh but when we start making fires
We get ever so hot
Ouuhh whether we like it or not.
They say we can love who we trust
Ouuhh but what is love without lust?
Two hearts with accurate devotions
Ouuhh and what are feelings without emotions?

~Chrissylong

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